TAB came to us looking for an always on comms platform for their app features and updates.
It needed to stand out, feel exciting, and create a perception that the TAB app was always improving. All on a rather tight budget.
So, we channeled our inner Steve Jobs, sprinkled in a little bit of TED Talks magic, and proceeded to put a 6’10 ex basketballer in a tight, bright green turtleneck.
